An Amazing Ad

Marketing a product requires an optimum mix of 4 Ps: product, price, promotion, & place. Most important definitely is the product. And the other three are equally important if you need to market the product well.

Look at the image below.

Can you tell what the following ad is for? This ad is for a special promo from the local bus transport service. The traveler can go around the entire city by paying only Rs. 2 ($0.05) with some conditions attached. Right?

In fact, this is an ad for a local daily in Bangalore, India. Think about the placement of this ad. Do you find it misleading………?